Mackenzie of Steeped Content created an exceptional Instagram strategy for BuchuVida.
It was a game-changer for my business!
Mackenzie gathered relevant information from me upfront. The questionnaire she gave me allowed her to understand my Instagram goals and business context.
Then, she audited some of BuchuVida's Instagram content. (I got an Instagram audit, too).
Next, Mackezie crafted a strategy that aligned with BuchuVida's brand and helped me achieve my goals.
Here are a few things that stood out to me about Steeped Content's Instagram Strategy. (This isn't exhaustive, haha.)
1) The profile audit was very insightful. Mackenzie provided valuable feedback on optimizing it for maximum impact. Her recommendations helped create a more persuasive and compelling profile.
2) Mackenzie's competitor analysis was super valuable. Studying BuchuVida's competitors' Instagram profiles gave Mackenzie insights into their strategies and tactics. She would give me examples of posts and reels published by my competitors. And she spelled out EXACTLY what made each of their posts effective. This allows me to replicate and refine my competitor's tactics without copying their content.
3) The content strategy was beneficial. Mackenzie articulated five content "pillars" that should steer the content BuchuVida creates and publishes on Instagram. (Then she broke each pillar into several sub-topics, which helped!). The "content pillars" and sub-topics help me maintain a consistent presence on the platform, fostering stronger audience connections.
4) The practical post ideas made implementing this Instagram strategy super easy. I got an extensive, organized, customized list of photo ideas I can take for Instagram. (These will help me overcome "creator's block" and make engaging Instagram content).
5) The SWOT analysis provided by Mackenzie was SO valuable. It gave me actionable suggestions on how to improve my Instagram marketing. The recommendations in the opportunities section were particularly beneficial. They provided specific strategies to capitalize on and drive growth.
I couldn't be happier with my Instagram strategy and the hard work she put into this strategy helps us to be more affective as a team. If you're looking for an expert who can help elevate your tea brand on Instagram, I highly recommend Mackenzie!