Client:
Industry:
Tea
Business Model:
E-commerce
Location:
Number of Employees:
1-10
Services Used:
Date:
Context
John and Thuy are launching Tea J Tea, a specialty tea and pastry subscription business based in the United States.
Goal
John and Thuy wanted to know what keywords to focus on when creating blog posts, to help their new website get traffic.
Approach
Steeped Content conducted thorough research, delivering 150 keywords for Tea With Tracie.
Success meant delivering keywords that helped her develop effective blog content for Tea With Tracie's website.
Steeped Content's keyword research provided standard information like search volume and keyword difficulty. It also provided more contextual information to help John and Thuy better understand the benefit and difficulty of each keyword provided.
Results
| Contextual Information | Benefit To John and Thuy |
|---|---|
| Cost per click (CPC) shows the average price that advertisers pay for a user's click on an ad triggered by a given keyword. | If a tea brand is willing to spend money on a keyword, it's a good indication that it may have commercial value. Depending on the situation, it may be worthwhile for John and Thuy to produce a blog post for a keyword with a high CPC. |
| Search intent reveals the purpose of a query in a search engine. There are four types of search intent: informational, navigational, commercial, and transactional. | Once John and Thuy know the search intent, they can create pages that meet what the searcher is looking for, and thereby have a better chance of ranking in the search engine results pages (SERPs). |
| Perceived business value reflects Mackenzie's opinion about which keywords are most aligned with a businesses product line and audience, and scored on a scale from 1 to 3, with 3 being the highest. | Knowing the perceived business value lets John and Thuy quickly form their own opinions on which keywords could become blog posts that would help support their product sales and cater to their audience's interests. |
| Estimated search traffic shows the average number of searches a webpage on the first page of Google gets for each of its target keywords. | John and Thuy can use this information to help them prioritize what keywords to turn into blog posts first. |
| Estimated backlinks show the average number of backlinks for a webpage on the first page of Google for each keyword. | This gives John and Thuy a "goal" for how many links they probably have to get before their page ranks on the first page of Google. It's subject to change, but it's a practical starting point. |
| Estimated outreach assumes that between 0.5-1.5% of backlink requests will convert to links to your website, and extrapolates how many outreach emails you'll probably need to send. | This gives John and Thuy an idea of how long and hard they'll need to work on link building before their blog post potentially ranks. |
"Working with Mackenzie on a custom keyword research project for Tea J Tea's new website (www.teajtea.com) was a game-changer for my business. She provided 100 keywords that were perfectly tailored to my tea company.
Thanks to MAckenzie's expert research, I quickly created content that resonated with my target audience and drove engagement. For example, Mackenzie included the keywords "tea party ideas." She also had metrics that helped set our expectations for success. Her recommendations for the number of backlinks required for each post were also beneficial, as they gave me a clear roadmap for promoting my content.
Overall, Mackenzie's work had a significant impact on my business. I saw an increase in traffic to my website thanks to her help. I can't recommend her services highly enough!"
John Milton
Co-Founder, Tea J Tea
