Client:
Industry:
Tea
Business Model:
Brick-and-mortar
Location:
Number of Employees:
0-10
Services Used:
Date:
Context
Jo Feltman is the CEO of BuchuVida, an e-commerce personal care company specializing in buchu-based products. With buchu’s long history of traditional use and BuchuVida's protected intellectual property, BuchuVida is well poised to distinguish itself in the market.
Goal
Jo wanted to increase brand awareness and product consideration by driving potential customers to BuchuVida’s website.
Approach
Steeped Content focused on driving potential customers to BuchuVida’s website through product-focused search campaigns and branded product campaigns on Google Ads. Regular campaign optimizations over five months produced strong results for BuchuVida.
Results
11,890
4.6%
$0.78
“It’s so nice not worrying about BuchuVida’s Google Ads. Mackenzie shows me she cares about my marketing budget; she first tries more affordable tactics before implementing tactics that may lead to higher costs for me. I trust her management; she explains what she’s doing, so I always have a line of sight.”
Jo Feltman
Owner, BuchuVida
