Client:
Industry:
Tea
Business Model:
Online publication
Location:
Number of Employees:
1-10
Services Used:
Date:
Context
Dan Bolton owns Tea Biz, a resource providing timely information and insights to tea professionals so they can thrive in the tea market.
Goal
Dan wanted to organize and refresh his existing content, and have a clear plan for his future content.
Approach
Steeped Content created a content marketing strategy for Tea Biz for Dan.
Mackenzie analyzed Tea Biz's present situation; she examined Tea Biz's current content performance on the website and LinkedIn.
Mackenzie used Tea Biz's business goals to define content goals.
Steeped Content's content marketing strategy gave Dan several recommendations for pursuing opportunities. Outlining keyword opportunities with beneficial search volumes for blog posts was one contribution of the document. Tea Biz's content marketing strategy also outlined action plans for implementation.
Results
"Mackenzie's content marketing strategy for Tea Biz was comprehensive; it had clear, valuable insights. Her competitive research was extremely valuable, as was her content analysis."
Dan Bolton
Editor and Producer, Tea Journey and Tea Biz
