Client:
Industry:
Tea
Business Model:
Bricks-and-mortar, E-commerce
Location:
Number of Employees:
0-10
Services Used:
Date:
Context
Shell Singel, Founder and CEO of Tea Bazaar, wanted to help potential customers in her local area find her business. Shell knew that accomplishing this meant having an optimized GBP profile.
Goal
Shell wanted a GBP audit to clearly understand her business's current performance and opportunities for improvement.
Approach
- Mackenzie conducted a ten-part audit of Tea Bazaar's GBP profile which included:
- Analysis of basic listing details
- Digital assets
- Advanced listing details
- Review management
- Post and offer presence
- Q&A management
- Prominence audit
- Relevance audit
- CRO audit
- Listing management
Over 60 GBP listing variables were assessed and reported on, so Shell clearly understood what actions to take.
Shell received a set of recommended next steps based on her individual audit results.
Results
"The GBP Audit I did helped Shell improve how her business, Tea Bazaar, presents itself on Google. By learning what listing details are done well and what aspects of her GBP listing could be improved, Shell knew where to focus her time and effort."
Mackenzie Bailey
Founder, Steeped Content
