Client:
Industry:
Tea
Business Model:
Online publication
Location:
Number of Employees:
1-10
Services Used:
Date:
Context
Dan Bolton is the single most successful tea publisher; his magazine, Tea Journey, is an industry classic. He prides himself on publishing authoritative content, benefiting the tea community. After over a decade of publishing, Tea Journey has extensive content; many articles generate traffic for the website.
One article has consistently brought in the most traffic to the Tea Journey website “Herbal Teas: Know the Risks So You Can Enjoy the Benefits”. Peter Keen, the author of the article, has produced many of Tea Journey’s top-performing content.
But things don't always work like they once did. The traffic the article contributed to Tea Journey gradually declined over time. This left "Herbal Teas: Know the Risks So You Can Enjoy the Benefits" vulnerable to losing prominence on the search engine results page.
Goal
Dan wanted to increase the traffic that “Herbal Teas: Know the Risks So You Can Enjoy the Benefits” receives.
Approach
Steeped Content focused on increasing the visibility of the article. This involved conducting on-page SEO including improving readability, improving the use of keywords, and creating custom graphics.
Results
29%
23%
100%
20%
“This kind of reworking, editing, and optimizing helps keep Tea Journey's content relevant to our audience!”
Dan Bolton
Editor and Producer, Tea Journey and Tea Biz
