Client:
Industry:
Tea
Business Model:
e-commerce
Location:
Number of Employees:
1-10
Services Used
Date:
October 3, 2022
Context
Nishchal Banskota is the Founder of Nepal Tea Collective. He prides himself on being an authentic voice for the tea of Nepal within the tea industry. As a third-generation tea farmer, and CEO of a specialty tea brand, Nishchal’s company has a unique differentiator in the tea market.
Goal
Nishchal wanted to showcase his brand and products on Instagram.
Approach
- Steeped Content focused on drawing attention to Nepal Tea Collective with social media posts. These Instagram posts focused on three things:
- Sharing the origin story of Nepal tea
- Demonstrating social proof
- Showcasing Nepal Tea Collective’s products
Results
“She knows the nuances of the tea industry and has the marketing skills that you would want in a social media person. We've been getting very sophisticated posts and content that is specifically curated to meet marketing objectives."
Nishchal Banskota,
Founder, Nepal Tea Collective
