Transforming digital and content marketing for tea and coffee companies

Facebook Ad Assessment | Sigh Noon Tea & Beverages

Industry:

Tea

Business Model:

e-commerce

Number of Employees:

1-10

Services Used:

Date:

January 4, 2023

Context

Sonjuia Robinson founded Sigh Noon Tea & Beverages, a premium tea and beverage company offering high-quality products. The company has been active on social media platforms, including Facebook, to increase brand awareness and drive sales.

Goal

Sonjuia Robinson wanted to improve the performance of Sigh Noon Tea & Beverages' Facebook ads to reach a broader audience and increase conversions.

Approach

Steeped Content provided Facebook Ad assessment services to Sonjuia Robinson, including a thorough analysis of the company's account. Steeped Content reviewed the ad account structure and pixel setup and identified areas that needed improvement. Steeped Content reviewed five ad sets to assess the performance of Sigh Noon Tea & Beverages' Facebook ads. The review included an analysis of audience targeting, placements, ad creatives, and landing pages. Steeped Content evaluated the ad sets' performance, identified areas that needed improvement, and provided recommendations to optimize the campaigns for success.

Based on the assessment, Steeped Content provided a custom report with recommendations to Sonjuia.

Results

By implementing Steeped Content's recommendations, Sonjuia Robinson significantly improved the performance of Sigh Noon Tea & Beverages' Facebook ads. The optimized campaigns reached a broader audience, resulting in increased website traffic and sales, and improved return on ad spend (ROAS).

"I recently tried Steeped Content's Facebook Ad Assessment service for my company, Sigh Noon Tea & Beverages. It's a game-changer for tea businesses looking to improve their Facebook ad campaigns.

Mackenzie analyzed my Facebook ad account and reviewed the ads I was running to promote a tea-tasting event/product offering. She looked at audience targeting, placements, ad creatives, and landing pages. And the best part? I got a custom report with personalized recommendations for my specific needs.

I recommend trying Steeped Content's Facebook Ad Assessment service. Trust me, the insights and recommendations you'll get are worth it.”

Sonjuia Robinson

Owner, Sigh Noon Tea & Beverages