Client:
Industry:
Tea
Business Model:
Online publication
Location:
Number of Employees:
1-10
Services Used:
Date:
Context
Dan Bolton of Tea Biz and Tea Journey delivered a webinar for the European Speciality Tea Association.
Goal
Dan wanted to feature some insights shared during his talk on social media.
Approach
Steeped Content took key insights from Dan’s presentation and turned them into social media content. A combination of posts and reels was used; reels received particular emphasis to maximize Tea Biz’s Instagram account reach.
Mackenzie created 27 reels, each with a custom branded cover image and engagement tactics to encourage views. She also wrote 27 custom captions for Tea Biz’s reels.
- Custom branded reel covers contained three key elements:
- Enticing and relevant headings
- An aesthetic appearance using tints of Tea Biz's brand colours
- Branding achieved through the use of Tea Biz’s logo
Engagement tactics included a progress bar and real-time closed captions in brand colours.
Reel captions were concise and designed to encourage people to view the video.
Results
“Mackenzie’s reels generated terrific reach for Tea Biz. They look cohesive on the Tea Biz Instagram feed, and she cherry-picked insights most relevant to my audience.”
Dan Bolton
Editor and Producer, Tea Journey and Tea Biz
